In this blog, the author recently had a problem where Yahoo changed one of her ads to reflect a new title.  This is very scary, as advertisers spend much time and money fine tuning their ads and titles to attract qualified leads.

I know I don't have the budget to just receive any leads from Yahoo Search Marketing, so I have spent a large amount of time researching what keywords produces the best ROI on any given site, and then work those keywords and titles to make sure I am getting qualified traffic.  I hope this is not the start of a trend within Yahoo.

Dominic Willett