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Dominic Willett
Strategic Insight From Annies Homegrown
By Dominic Willett | Published
01/18/2006
MarketingSherpa.com has an excellent article on a niche company's marketing efforts online. Annies Homegrown sells organic products and competes with giants in the industry. The full article is here, and is a great example of strategic planning: http://www.marketingsherpa.com/sample.cfm?contentID=3162 Dominic Willett
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Dominic Willett is a keynote speaker, author and consultant in the subject of strategy. He specializes in competitive analysis and strategic vision.
His website can be viewed at www.buildempires.com and his blog at www.businessatwar.com