In a recent promotion, Sony released a free to play online game that allows a player to drive one of a few choice vehicles.  The goal?  To use your car stereo to demolish buildings.  The genius?  You upgrade your car, level by level, using real Sony car audio receivers and accessories. 

The game will even let you link to the actual product on their website to learn more about it....another great interactive marketing tool.  Seems like Sony just keeps leading the pack....

Dominic Willett