I have noticed that the growth in online websites has grown, but I see most of the successful growth coming from existing website owners in expansion of their online offering.  Why is small business having such a hard time breaking through the barriers of getting online in a successful fashion?  How can the recent growth and maturity of online website builders help combat common issues?

1.  Small business is cost conscience.  Most small businesses are on tight budgets, and with recent prices in healthcare and transporation costs its easy to see why.  Many online website builders range in cost from no setup fees to a very minimal fee for setup.  Most online website builders are below $90 per month, and some of the best are featured under $40 per month.  Some even come in under the bar at $20-30 per month for minimal features.

2.  Small business is image conscience.  Many small business websites are more glitz than content, leaving customers wondering why they are even there.  The maturity in online website features and their design features have lifted some website builders to a new level of totally replacing the need for a website designer.

3.  Small business is results driven.  Small business should not have to pay for anything less than results.  With a few online website builders, marketing features are built in such as newsletters managers, tracking of customers/visitors in real time, product/service sales systems, e-commerce and customer surveys.  In fact, if a website builder does not have these services they are outdated severely.  With these features, small business doesn't have to put money into someone elses pocket to build marketing surveys, email newsletter systems etc.  It's all part of their inclusive cost.  Launching a website many times can be done within 30 minutes with these services.

Not all website builders are created equal, and you should be a savvy shopper when looking at taking your business image online.  For example, many of these online services still only offer a presentation style webpage (similar to the look of a PowerPoint slide) - not a professional image for most companies.

Many website builders will lull you in with a great opening price, but hit you up for add-ons and extra features.  Look for an all inclusive service so you won't be surprised later.

The online website builder market is in a growth spurt due to the quality and cost of website building online versus the traditional methods.  Take advantage of this and save your business time and money.

About the Author

Dominic Willett is a consultant with Professional Internet Management.  He suggests SiteDX.com for an online website builder.  It features an all inclusive price and a free 30 day trial.   Full featured and perfect for ANY small to mid size business.