It has been cited that verbal communication is 10% what you say
and 90% how you say it. In today's technology driven world, you
would not know that though. Today, people across the world have
become so dependent upon non-verbal methods of communication that
the verbal communication methods have been falling by the
wayside.

Take a look at the popularity of text messaging and emails. These
written communications often leave much to the imagination and
create a great deal of confusion for those who are attempting to
communicate with each other. When trying to communicate the
importance of a message to another human being, the reader can
lose the intent or the real meaning of the message.

At particular risk for misinterpretation are those important
messages that are sent at times of high emotion. The tone,
inflection, and the stress placed on individual words can be lost
when using only the written word. This could be disastrous when
trying to tell a loved one your feelings or when trying to close
an important business deal. People often misinterpret the written
words and may take offense to messages that were meant to be
completely harmless or even humorous.

This is why we must always remember that 90% of communication is
how we say what we want to get across to the other party. Emails
and text messages only give us 10% of the communication process,
thus leaving 90% of the communication process up to the recipient
to guess.

If you want to communicate an important message to a loved one or
to a business contact, you may be better off going the old
fashioned route of using the telephone. This eliminates any
confusion in the communication process, and also allows you and
the other party to ask for any needed clarifications. These
clarifications can be made via the telephone, before unintended
interpretations have been made. Using verbal telephone
communication allows you to emphasize the importance of the
message and to communicate the excitement of your words to the
other party.

It often seems easier to simply send an email to someone, but
many people actually prefer telephone communication to emails.
Telephone communication maintains the bit of humanity, which is
lost in emails. Many business people who are not comfortable with
emails don't even read their emails. I once sat in the office of
a Chief Operating Officer of a major corporation and saw him
inadvertently delete many of his emails. When I asked him about
it, he said that if the messages he accidentally deleted were
important that the senders would call him. He was not a fan of
emails and even though he was often stretched thin on time, he
said that he preferred telephone calls, because he got a chance
to visit briefly with his business contacts.

Many business executives today are of a generation who held jobs
before emails, so they do not rely as much on computers as their
younger counterparts. Many of them ignore emails for the most
part and look for the telephone follow up from the sender and
take the attitude that "If it was important they will call me."
Taking care of important business transactions over the
telephone, instead of by email, assures that the right person
receives the message and that it is not simply going to an
assistant or worse, to a bulk mail folder where it gets deleted.

If you communicate with people on an international level, be it
personal or business, you may believe that your only choice is to
email because of the expense of international phone calls. While
this may have been true in the past, it is not true today. There
are options in making international telephone calls. One of these
options includes inexpensive international calling cards that
allow you to call overseas at a rate as low as 2.9 cents per
minute. It is well worth the money, in my opinion, to assure that
the importance and the intent of the message is not lost in the
written word of an email.

International telephone calls are not as outrageously expensive
as they once were, and you can be sure that the recipient
understands the meaning and true intent of your communications.




Jim Headley, (jheadley@...) VP of New Business
Development, Telecents Communications Inc
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