Copyright 2005 ArteWprls Business Class

Many search engine optimization companies will sell you a
search engine optimization package that addresses many of
the major aspects of search engine optimization. These
aspects include, but are not limited to, use of file names,
alt tags, h1 tags, keyphrase density, meta tag
optimization, link analysis and the like. These are all key
aspects of a good search optimization.

However, one problem is that the major search engines
(especially Google) not only rank pages upon relevant
content (which is determined by the factors listed above,
and more), but by fresh content as well. What this means to
you is that, even after your site has been "optimized to
the max", your rankings will increase to a certain level
and then not go much higher. To get to the top and stay
there, your site should deliver fresh, relevant content on
a regular basis. Depending upon the nature of your
business, your competition, and targeted keyphrases, the
rate at which you should add content to your site can vary
from monthly to daily.

The delivery of fresh content to your site, in a form that
is readable by search engines (i.e. not through the use of
javascript, iframes, or the like) requires a dynamic,
database driven content management system.

The most cost effective way to achieve this is through the
use of a weblog that sits on your server and resides under
your domain name. Updating the weblog with rich articles or
commentary, broadcasting this information to the internet,
and allowing users to post comments, achieves the following:

1) Increases the number of inbound links to your website
2) Increases the frequency at which major search engines
will spider or crawl your site
3) Increases interactivity for the web user
4) Improves your search engine ranking


Matt Foster is the President and CEO of ArteWorks Business
Class. Mr. Foster has been providing search optimization
solutions since 1995. Please visit
http://www.arteworks.biz for further information. You may
also call toll free 877-336-8266