Copyright ? 2005 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com

The way you structure your payment offers can increase your
sales. I'm not talking about the way people pay like credit
cards, digital payments, checks, and cash options.

What I'm taking about is can your customers try before they buy,
pay later, make payments, do they get a rebate, etc. Below are
six payment offers that will sell your products or services like
crazy:

1. Sample It

Offer your customers a free sample or short version of your
product or service. Your sample should give them only a few
benefits of the full version. This will entice them to purchase
the full version to get the total benefits.

2. Name Your Price

Offer customers a choice of want they can pay for your product or
service. List your original product and price then add another
product with it for a little higher price. Your orders will
increase buy letting the customers choose their price.

3. Free To Try

Offer your customers a free trial of your product or service. You
could offer the free trial for 5 to 30 days. This is showing them
that you have confidence in your product or service and it will
sell itself.

4. Give A Little Back

Offer your customers a cash back rebate after they buy your
product or service. I feel a good rebate would be a least 10% of
their purchase price or higher. This will increase your sales
and, like most of us, they will forget to turn in the rebate.

5. Pay Later

Offer your customers the choice of being billed later for their
purchase. Bill them in a few weeks or a month. This will stop you
from losing customers who can't afford to purchase your product
or service at that time.

6. Little At A Time

Offer your customers the option of paying you a little at a time
for your product or service. You could divide up the purchase
price into bi-weekly or monthly payments. You won't lose
customers that may not be able to pay the full amount at that
time.


Dan Lok is known as "The World's #1 Website Conversion Expert",
with a proven track record of selling over $25.7 million dollars
of merchandise and services. Dan has resuscitated copy that was
previously in "critical condition" and helped his clients to
double and triple their conversion rates? some as much as 417%!!!
More than 200 websites have been "Lok-ed" and loaded for Internet
action. Go to: http://www.WebsiteConversionExpert.com