http://www.businessevolved.com en-us http://www.businessevolved.com N/A evolve@businessevolved.com Sun, 20 Jul 2008 18:06:35 -0500 20 http://www.businessevolved.com/articles/526/1/Presentation-Skills---The-First-To-Know To fully understand the rules that govern just how muchinformation you can include in your presentation slides, youneed to appreciate a fundamental of human nature ? Namely, that we have an innate desire to be The First to Know. evolve@businessevolved.com (BE Staff) Thu, 23 Feb 2006 00:00:00 -0600 http://www.businessevolved.com/articles/525/1/PR%3A-Here%26%2339%3Bs-What-Works When it comes to public relations, what can work best foryou as a business, non-profit, government agency orsubsidiary manager, is doing something meaningful aboutthe behaviors of those key outside audiences of yours thatMOST affect the department, group, division or subsidiaryyou manage. evolve@businessevolved.com (BE Staff) Thu, 23 Feb 2006 00:00:00 -0600 http://www.businessevolved.com/articles/516/1/Internet-Marketing%3A--Start-Right%2C-Start-Smart When a professional or small business owner decides tolaunch their business on the Internet, they often start witha website. They've heard that everybody has to have awebsite. Then they learn that they should have an emailnewsletter. evolve@businessevolved.com (BE Staff) Thu, 23 Feb 2006 00:00:00 -0600 http://www.businessevolved.com/articles/514/1/Helpful-Questions-and-Tips-on-Niche-Marketing My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richeropportunities for self expression. To help you discern your own market niche, try using "where" and "who" questions like the following: evolve@businessevolved.com (BE Staff) Mon, 23 Jan 2006 00:00:00 -0600 http://www.businessevolved.com/articles/510/1/Does-Your-Brand-Need-to-be-Born-Again%3F Other brands don't age as well. Some are born bad and just get worse. Some start off good and then, over time, get sloppy and lose their focus. And others are innocent victims of our fast changing world. Whatever the case, even shaky brands can become "born-again": a brand with a renewed spirit and a relevant connection to the market. evolve@businessevolved.com (BE Staff) Fri, 20 Jan 2006 00:00:00 -0600 http://www.businessevolved.com/articles/509/1/How-To-Get-Referrals-From-Warm-Contacts You may find it hard to use networking to find a job if youcan't rely on your warm contacts to give you the informationyou need. At times, you would have to ask your warm contacts to refer you to at least two people that they know who will be able to give you the information you needed. evolve@businessevolved.com (BE Staff) Fri, 20 Jan 2006 00:00:00 -0600 http://www.businessevolved.com/articles/500/1/Internet-Marketing-Vs-Network-Marketing%3F In my opinion, you have to find out what you really want(money, good contact, getting new knowledge etc.). Then learn and investigate. Yes, you might fail in either one of both - be it in network marketing or internet marketing. But sometimes, you don't really fail but you're actually progressing towards your goals. evolve@businessevolved.com (BE Staff) Mon, 16 Jan 2006 00:00:00 -0600 http://www.businessevolved.com/articles/499/1/Want-to-Land-Your-Brand%3F-Deliver-a-Great-Experience Your brand or any brand for that matter is the sum of all you do. It's something you earn over time by how you behave and treat your market or customers. Your brand is the mental imprint that you plant in your market's head. Like a brain tattoo, it's what your market thinks when they see one of your ads, it's how they feel when they hear your name and it's what they expect when they select you over one of your competitors. evolve@businessevolved.com (BE Staff) Fri, 13 Jan 2006 00:00:00 -0600 http://www.businessevolved.com/articles/498/1/Sales-Process---Maximize-Sales-by-Minimizing-%26quot%3BWindshield-Time%26quot%3B During the late 1980's I was a field sales representative for acomputer distributor, selling computer systems and peripherals in and around Los Angeles, California. The traffic was horrendous, and the time I wasted driving to and from appointments just drove me crazy (no pun intended). evolve@businessevolved.com (BE Staff) Fri, 13 Jan 2006 00:00:00 -0600 http://www.businessevolved.com/articles/494/1/You-Have-Only-4-Second%26%2339%3Bs-To-Capture-Your-Prospect%26%2339%3Bs-Interest Four second's is all you you've got... Maximum. Often, It's just one or maybe two. Here is what happens in a customers mind when you are vying for his or her attention amongst the mountain of other sales messages they're bombarded with: evolve@businessevolved.com (BE Staff) Wed, 11 Jan 2006 00:00:00 -0600 http://www.businessevolved.com/articles/477/1/Linked-In%3A-Basic-Marketing-Blunders Like me, have you received email invitations like these? evolve@businessevolved.com (BE Staff) Tue, 03 Jan 2006 00:00:00 -0600 http://www.businessevolved.com/articles/473/1/How-to-Write-a-Press-Release-that-Gets-Results A press release is a good way to announce something big about a business. Business owners may use a press release to tell about how their company raised money for a local charity or about how new technology they are using will impact the community. A press release is a tool by which a business owner can advertise their business without actually trying to sell to customers. evolve@businessevolved.com (BE Staff) Wed, 28 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/470/1/Profitability---Pricing-Strategies-To-Make-Money At a meeting the other day, a marketing consultant opened her talk by asking the group, "What are you worth?" She went on to discuss all the different ways we minimize our worth ordiscount our value in desperate attempts to close the sale.After all the pitfalls of pricing and selling were laid out,she closed the talk by asking again, "What are you worth?" The responses around the room were very entertaining as people began to realize or give themselves permission to adjust their prices to make a profit! evolve@businessevolved.com (BE Staff) Tue, 27 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/469/1/-Not-Being-Advertised...How-The-Advertising-Business-Has-Changed-Over-Time There are three words which often bother me. " I rememberwhen?.." When my peers and friends use them, I always feel like telling them to switch gears and think about today and tomorrow, not yesterday. They seldom comply. evolve@businessevolved.com (BE Staff) Tue, 27 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/463/1/Creating-A-Trade-Show-Budget Setting up a display at a trade show is expensive business. You have to rent the space, create a display, promote it, stock it, and staff it. Before you decide to get involved, take a serious look at the costs of all of these components. evolve@businessevolved.com (BE Staff) Fri, 23 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/461/1/What-Marketing-Can%26%2339%3Bt-Do-For-You While there's no question a solid marketing program can increase your business, it can't fix everything. Below are 5 things marketing can't do for you: evolve@businessevolved.com (BE Staff) Thu, 22 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/457/1/Goal-Setting---Achieve-Your-Sales-Goals-by-Focusing-on-ACTIVITIES If setting goals has worked for you, by all means, keep doing it! However, if you have been less successful that you want to be in achieving your goals, try the alternative approach that isdescribed in this article. evolve@businessevolved.com (BE Staff) Tue, 20 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/454/1/Boost-Your-Sales-Copy-With-One-Simple-Tweak Do you want an amazingly simple trick to move far ahead ofyour competition and increase sales? With this free, no-software little tweak, you will be able to put customizedinformation into a web page that is different for everyoneyou invite to visit. It is incredibly simple; seriously, Ipromise! All that you need is.... evolve@businessevolved.com (BE Staff) Mon, 19 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/452/1/Develop-a-Marketing-Strategy You're excited. You have a great idea for a profitable onlinebusiness. Maybe it is an original idea that has not been marketed online before. Maybe you have come up with a new spin on the ordinary. Whatever it is that has influenced you to start your online business, be sure that you have a plan before you begin. This is not the time to ?pick it up as you go?. These are some basic things that should be included in your business plan. evolve@businessevolved.com (BE Staff) Fri, 16 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/451/1/Goal-Setting---Achieve-Your-Sales-Goals-by-Focusing-on-ACTIVITIES When I broke into sales in 1986, I read several books that talked about how important it was to set goals if you wanted to achieve success. I bought into the idea completely and started writing down extensive lists of goals that I expected to achieve, along with due dates for each goal. evolve@businessevolved.com (BE Staff) Fri, 16 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/446/1/Work-From-Home%3A-5-Required-Steps-To-Generate-Sales How many times have you heard someone you know become a realtor, an insurance agent, a hypnotist, or a financial planner and so on. You know, "So and so got her real estate license." "So and so has his/her own website now?". Wow. Good for them. Do you ever get the feeling that they use the fact that they "started" a new profession or field to basically make others feel small. evolve@businessevolved.com (BE Staff) Thu, 15 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/444/1/Overcoming-Objections-101 Every top sales person knows they will face objections. Themost successful sales people aggressively prepare for theobjections beforehand and address them directly, in order towin the sale. You can too. Here?s what it takes. evolve@businessevolved.com (BE Staff) Wed, 14 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/434/1/Open-Your-Introduction-With-A-Firecracker-Moment Elevator speeches don't stop the listener in their moment, which is exactly what you need to do. An introduction that starts with a firecracker impact does stop them in their moment. evolve@businessevolved.com (BE Staff) Mon, 12 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/432/1/WHAT%26%2339%3BS-THE-MOST-POWERFUL-WAY-TO-ATTRACT-NEW-CLIENTS%3F Do you know what one of the most powerful incentives you can use in your marketing is? One that is guaranteed to capture your prospects' interest and attention? ccook@marketingforsuccess.co m (Charlie Cook) Mon, 12 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/429/1/Proven-And-Tested-Formula-On-Exactly-How-Many-Words-You-Should-Have-In-Your-Ads-And-Sales-Letters-To-Get-the-Best-Results%3F When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing. It needs to be simpler, and cleaner." evolve@businessevolved.com (BE Staff) Thu, 08 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/428/1/-Ways-To-Improve-Your-Selling It has long been known that until something is sold, nothingelse happens. The selling profession is therefore one of themost challenging and most profitable career paths one canchoose. And for those with an innate ability to sell, it can begratifying and profitable from day one. evolve@businessevolved.com (BE Staff) Wed, 07 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/427/1/A-Simple-Sales-Strategy%3A-Change-The-Meaning-Of-%26quot%3BNo%26quot%3B First off, let's be clear that a "no" is just a two-letter wordconsisting of "n" and "o". These are just harmless charactersand yet we attach so much meaning to them and give them so much power over us. We think a "no" says something about us and that.... evolve@businessevolved.com (BE Staff) Wed, 07 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/425/1/Marketing-Strategies-In-Its-Simplest-Form Marketing strategies come after the objectives and vision andmission statement and before the action plan and tasks. Themarketing strategy is how you are going to carry out theobjective. evolve@businessevolved.com (BE Staff) Wed, 07 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/424/1/Hot-Prospects-Turn-Cold%2C-Build-Defenses-When-You-Look-Like-A-Salesperson%3A-Here%26%2339%3Bs-A-Checklist-Of-Do%26%2339%3Bs-And-Don%26%2339%3Bts If you talk or act like a salesperson, you immediately triggeryour prospect's sales defenses, which he uses to keep you at a distance. This puts you at a serious disadvantage because.... evolve@businessevolved.com (BE Staff) Tue, 06 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/420/1/Seven-Reasons-Why-Seasonal-Marketing-Sells-Products Now, what is so special about each celebration? They allincrease the selling of products. There are many reasons whyyou should consider seasonal marketing to promote yourproducts, including the seven which are listed below: evolve@businessevolved.com (BE Staff) Mon, 05 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/413/1/If-You-Want-To-Get-More-Customers%2C-Here%26%2339%3Bs-10-Powerful-Stories-To-Improve-Your-Ads-And-Sales-Letters HERE'S 10 OF THE MOST POWERFUL TYPES OF SALES STORIES YOU CAN INCORPORATE INTO YOUR ADS AND SALES LETTERS evolve@businessevolved.com (BE Staff) Thu, 01 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/411/1/How-Far-Down-Your-Sales-Page-Do-Prospects-Scroll%3F How far down your sales page do your prospects scroll? At which point do they stop reading your message and leave your site? What is the weakest part of your sales pitch? evolve@businessevolved.com (BE Staff) Thu, 01 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/410/1/The-New-Marketing-Revolution Similar to the concept of opt-in email, podcasting takes fulladvantage of technology in reaching a pre-qualified,self-selected audience that craves the information andexpertise a podcaster provides. evolve@businessevolved.com (BE Staff) Thu, 01 Dec 2005 00:00:00 -0600 http://www.businessevolved.com/articles/408/1/Presentation-Design-%3F-Why-Is-%26quot%3BWell-Done%26quot%3B-So-Rare%3F Your job as a presentation designer is to make ideas intovisual images. For your presentations to work, the visualimages must convey exactly what you want to say and require the least possible effort on the part of your audience to ?get it?. The difference between a visual that works and one that fails is good design. evolve@businessevolved.com (BE Staff) Wed, 30 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/403/1/The-12-Things-All-New-Internet-Marketers-Should-Know The author gives an easy to follow 12-point guide and advice to all new Internet marketers and online business owners to help them excel in this very interesting, exciting, rewarding and yet challenging business venture. evolve@businessevolved.com (BE Staff) Tue, 29 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/396/1/To-Make-More-Sales%2C-Try-Making-More-Friends In 1936, Dale Carnegie published "How to Win Friends andInfluence People." Since then, his book has sold more than15 million copies and is widely credited as being the firstbook in the modern self-help genre. evolve@businessevolved.com (BE Staff) Mon, 28 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/392/1/The-Incredible-Image----8-Steps-to-Put-Your-Business%26%2339%3B-Best-Foot-Forward Image counts Big-Time in today's super - competitive anddemanding world. But the secret to developing a strong brandidentity is to crystallize--in your target market's mind andheart--the image you want to convey, and broadcast that message actively and consistently. evolve@businessevolved.com (BE Staff) Wed, 23 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/385/1/Sales-Prospecting---How-to-Develop-an-Effective-Elevator-Pitch Do you truly believe that your company's products and services will help your prospects? Have you ever thought, "I KNOW I could find ways to help (company name) if I could just get (prospect name) to talk to me for 20 minutes!" evolve@businessevolved.com (BE Staff) Tue, 22 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/384/1/Sales-Training---How-to-Maximize-Sales-by-Changing-Your-Sales-Training-Focus Maximizing account penetration is one of the most criticalfunctions in sales. Why? The depth of account penetration has an enormous impact on revenues and profitability. evolve@businessevolved.com (BE Staff) Tue, 22 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/382/1/14-Ways-to-Double-Your-Profits-NOW In our business experience, we have discovered three (3)principles that can help you channel your efforts to boost yourprofits: evolve@businessevolved.com (BE Staff) Fri, 18 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/380/1/Attract-Clients-With-Your-Business-Card Let's say you attend a business function. You meet a top tierprospect, and give her your card. Twenty other people do thesame thing. So what will make your card stand out from thecollected stack? evolve@businessevolved.com (BE Staff) Fri, 18 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/378/1/Your-Association-Needs-More-Members%3F-Try-an-Affiliate-Strategy Does your association need to increase it's membership? Tired of the expensive advertising and mailing campaigns? Try an affiliate strategy - it's what online merchants have beendoing for years. With some innovative changes to this concept, you can implement a system to increase your membership at a lower marketing cost. evolve@businessevolved.com (BE Staff) Thu, 17 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/368/1/Sales-Leads---How-to-Generate-Quality-Sales-Leads-Through-Public-Speaking Delivering speeches, seminars, and webinars (online seminars) is a terrific way to generate large quantities of quality sales leads. Why is public speaking such an effective lead-generating vehicle? Here are a few reasons: evolve@businessevolved.com (BE Staff) Tue, 15 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/367/1/How-Can-I-Sell-More-When-I-Have-So-Much-To-Do%3F That's a question I'm often asked whenever I'm talking to a group of salespeople. I'm sure you can empathize with the feelings behind it. You have new products to learn, paperwork to complete, hundreds of customer problems to solve, meetings to attend, inside people to cojole, managers to mollify - and, on top of all this, you are expected to sell something! evolve@businessevolved.com (BE Staff) Tue, 15 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/365/1/4-WAYS-TO-INCREASE-S.ALES You may be spending a lot of time and m0ney b.ulking up your marketing and advertising or your website, but is there any correlation between marketing activity and results? evolve@businessevolved.com (BE Staff) Tue, 15 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/362/1/3-Things-Marketing-Experts-Don%26%2339%3Bt-Tell-You-About-Split-Testing These marketers are right. But if you think they're telling youthe whole story, you're in for a rude awakening! I found outthere were a few things the experts hadn't told me about splittest marketing. evolve@businessevolved.com (BE Staff) Thu, 10 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/360/1/3-Crucial-Elements-For-Jumping-Sales-Numbers Marketers from every niche have common ground when it comes to bills. Yeah, every month there?s a new stack of billsdemanding to be paid. Will there be enough profit to slideright through bill paying time without a flinch? Or do youfind yourself fretting about whether you?ll even breakeven? You don?t have to be victimized by envelopes and 8x10sheets of paper. Implement these 3 techniques to boost yoursales. evolve@businessevolved.com (BE Staff) Wed, 09 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/354/1/Is-Successful-Selling-All-About-Lowest-Price%3F There are many other aspects of doing business that affectthe bottom line. Are you, as a seller, considering them inthe same way that your potential customers are? evolve@businessevolved.com (BE Staff) Mon, 07 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/353/1/Sales-Process-%3F-How-to-Avoid-Wasting-Time-on-Prospects-Who-CAN%26%2339%3BT-or-WON%26%2339%3BT-Pay Do you have blind faith that, if you can somehow convince aprospect to engage in a sales cycle, you will eventually make a sale? If you do, watch out! This belief can waste your time,effort, and company resources. evolve@businessevolved.com (BE Staff) Mon, 07 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/352/1/Sales-Process-%3F-The-Secret-to-Closing-More-Sales Most sales training programs that teach salespeople how to sell specific products or services do not mention business problems. This is an unfortunate oversight, as qualifying and quantifying business problems is the secret to closing more sales! evolve@businessevolved.com (BE Staff) Mon, 07 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/348/1/The-Winners-Approach-To-Marketing%3A-How-Ordinary-Companies-Win-The-Marketing-Game Take two random companies ?A? and ?B?. They are both facing stiff competition and times are lean and the marketing and sales budgets are fixed in stone; how would they go about increasing sales revenue? evolve@businessevolved.com (BE Staff) Wed, 02 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/345/1/Advertising-in-RSS-Feeds As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds. Ultimately theadvertisements served are going to determine the success ofRSS as an advertising medium. evolve@businessevolved.com (BE Staff) Tue, 01 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/344/1/Top-7-Zero-Cost-Psychological-Purchase-Triggers-That-Produces-Guaranteed-Sales One goal every Internet marketer and mostprobably anyone in business has is to makea sale. If you truly want to getyour piece of the Internet "pie", this isperhaps the greatest "magic" you shouldlearn. The magic of gettingpeople to purchase your product. evolve@businessevolved.com (BE Staff) Tue, 01 Nov 2005 00:00:00 -0600 http://www.businessevolved.com/articles/342/1/Sales-Conflict-Vs.-Cooperation There are two main types of communication that take place inselling situations: conflict and cooperation. Which type ofcommunication you're using will have a profound impact on whether or not you get the sale. evolve@businessevolved.com (BE Staff) Mon, 31 Oct 2005 00:00:00 -0600 http://www.businessevolved.com/articles/339/1/Test-Your-Headlines-For-Maximum-Profits Professional copywriters do not simply write or select oneheadline and then hope for the best. They create a number ofdifferent headlines; often times as many as a hundred beforeselecting the headline they think will perform the best. evolve@businessevolved.com (BE Staff) Fri, 28 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/336/1/A-Simple-Sales-Strategy%3A-Turn-Customers-Into-Raving-Fans%21 What's next after someone becomes your client? What's next is to deliver on what you said you would, and more! As they say, "Under promise and over deliver." People expect you to deliver results. Surprise them by also going the extra mile over and over again. evolve@businessevolved.com (BE Staff) Thu, 27 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/327/1/Creating-A-Value-Proposition-For-Your-Business Marketing experts have long been using the concept of creating a value proposition for their services or products. If you do not know what your value proposition is or even what a value proposition is then you need to spend some time developing one. A value proposition has many names. Some refer to a value proposition as a unique selling point or an inferred positioning statement. evolve@businessevolved.com (BE Staff) Mon, 24 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/318/1/Marketing-Strategy%3A-7-Steps-To-Market-Segmentation Everyone within the Marketing world knows and speaks ofsegmentation yet not many truly understand its underlyingmechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as "all teenagers are rebels", "all elderly women buy the same cosmetics brands" and so on. evolve@businessevolved.com (BE Staff) Wed, 19 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/314/1/Ad-Tracking-Increases-Your-Profits Whether you operate a retail store, a service business, a mailorder operation, or an Internet marketing business, you canmeasure the effectiveness of your advertising. evolve@businessevolved.com (BE Staff) Tue, 18 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/307/1/How-to-Close-More-Sales%3A-The-Art-%26-Science-of-Closing In my experience, closing is one of the three most fearedareas of the sales process. The other two are fear ofcanvassing and fear of objections. But the real questionis, what is it about these three that creates such a fear? evolve@businessevolved.com (BE Staff) Mon, 17 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/306/1/How-to-Beat-Gatekeepers---10-Top-Tips Have you ever made a call where you failed to get through tothe decision maker whether cold call or warm call? I bet youhave. I don't think there is anyone involved with sales whohasn't! Well, these tips are for you. They can be used whencold calling, warm calling or even calling your existingclients! However you utilise them, they will help you toeffortlessly improve your call to client contact ratios... evolve@businessevolved.com (BE Staff) Mon, 17 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/299/1/Keeping-Your-Customers-Through-Loyalty-Marketing What exactly is the best-kept secret behind incrediblysuccessful businesses? Is it keeping up with the trends? Having an excellent workforce that will make sure your company is working in tip top shape? Or having a loyal client base who will not only keep on going back to you whenever they need your products or services? Loyal clients are also the ones who will help your company get more attention from other people through good word of mouth. evolve@businessevolved.com (BE Staff) Thu, 13 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/295/1/Your-6-Step-Plan-For-Press-Release-Placement There's a clear way around press release failure and it'scalled the pitch. A lot like it sounds a pitch is a fast throwat busy editors about a possible story. If they want to findout more, then you send the press release. evolve@businessevolved.com (BE Staff) Wed, 12 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/292/1/Successful-Marketing-for-Introverts We all have our levels of how we interact, the environments where we thrive and the environments where we are extremelyuncomfortable. I have seen many people go into business forthemselves, myself included, that would rather give up theirdream than to market their business and themselves. I was almost one of those statistics. I almost QUIT my dream until Idiscovered the secret. evolve@businessevolved.com (BE Staff) Tue, 11 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/290/1/How-Do-You-Set-Consulting-Fees%3F The ways of billing clients are numerous. There are hourlyrates, by-the-job fixed rates, contingency or performancearrangements, flat fee plus expenses, daily fee plus expenses, and many other methods of charging for your consulting services. Which one is best? evolve@businessevolved.com (BE Staff) Tue, 11 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/273/1/Is-Your-Business-Telephone-Number-Honest%3F Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary. Yup, freelistings in the yellow pages. evolve@businessevolved.com (BE Staff) Tue, 04 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/269/1/Company-Identity-Goes-Far-Deeper-Than-A-Logo Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package." Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besides the graphic look. evolve@businessevolved.com (BE Staff) Mon, 03 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/265/1/Maybe-You-SHOULD-Worry-About-Your-PR%21 Especially if your public relations budget is all about tacticslike brochures, special events, talking to reporters and pressreleases. evolve@businessevolved.com (BE Staff) Mon, 03 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/264/1/Is-Sponsorship-Right-for-My-Company%3F Trade shows are a bonaza of sponsorship opportunities. Talkwith any show organizer, and they'll be more than happy toexplain how you can make sure your company's name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote bags everyonecarries around all day. It's just a simple matter of money- lots of money. Spend enough, and at some conferences, you can get a seat on the event planning committee. evolve@businessevolved.com (BE Staff) Mon, 03 Oct 2005 00:00:00 -0500 http://www.businessevolved.com/articles/262/1/The-Many-Benefits-Of-Affiliate-Marketing There are so many benefits to affiliate marketing and creatinga strong affiliate program. Doing this means you pay forresults, rather than advertising that may or may not targetyour market. When you include an affiliate marketing program as part of your advertising plan you are sure to receive directed advertising that works, and if it does not work then you don?t pay for it. That is what affiliate advertising is all about, paying for effective advertising. The great thing also is that you decide what type of advertising is effective and reaches your market and what does not. You can choose between..... evolve@businessevolved.com (BE Staff) Thu, 29 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/253/1/New-Website-Marketing-Made-Easy Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establish a viable presence?or does it? Follow these easy steps and carve your slice of the cyber pie. evolve@businessevolved.com (BE Staff) Tue, 27 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/247/1/Five-tips-for-for-marketing-when-your-calendar-is-full You're having a wonderful month. Clients call with creditcards in hand. Writing assignments appear from nowhere."Maybe there really is something to all those theories ofabundance," you find yourself muttering. "I should neverhave laughed at that prosperity class." Then the month ends and so does your cash flow. What happened? evolve@businessevolved.com (BE Staff) Thu, 22 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/245/1/3-Ways-to-Talk-so-Clients-Listen People talk to you everyday-sometimes effectively, often times not. But when it comes to business, you can't afford to not have people listen. If you want your clients to really hearwhat you have to say, you have to know how to say it in the most effective manner possible. In any given situation- business or otherwise-a person's main motivation is, "What's in it for me?" That means whatever you say has to be geared towards answering that very question for your listener. evolve@businessevolved.com (BE Staff) Thu, 22 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/244/1/Print-ads%3A-Relics-or-Revenue-Generators%3F Remember print ads? Those dusty, musty, fusty old relics ofthe century past? Well, they're still with us, and if yourcompany isn't running them in newspapers and magazines, they probably should. Despite the ubiquity of commercials onradio and TV; despite the onslaught of banners, pop-ups andall manner of intrusive online ads; newspapers and magazinesare, and always will be, a mainstay forum for mainstreamadvertising. evolve@businessevolved.com (BE Staff) Wed, 21 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/242/1/Do%26%2339%3Bs-And-Don%26%2339%3Bts-Of-Emailing-Press-Releases-From-A-Media-Veteran I'm a big believer in EMAILING press releases. Not only isemail dirt cheap, email can often get you in front of editors alot faster than regular mail or fax. evolve@businessevolved.com (BE Staff) Wed, 21 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/240/1/Make-Your-Business-Card-Your-Best-Salesman Before asking the inevitable questions about the design of your business card, you should ask what its function in your overall marketing plan should be. Above all you want to make sure it communicates the most important things about you and your company. evolve@businessevolved.com (BE Staff) Tue, 20 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/232/1/5-Reasons-NOT-To-Have-a-Marketing-Plan Imagine your perfect customers -- the ones that willeagerly buy your products or hire you for premium pay.Imagine being able to bring those perfect customers toyou and having them buy your products or services notonce, but again and again. That's what an effectivelyexecuted marketing plan does. It reaches the peoplewho want what you are offering, convinces them totake action, and keeps them coming back. evolve@businessevolved.com (BE Staff) Fri, 16 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/223/1/5-Steps-to-Massive-Profits---A-Business-Marketing-Tip Here's a business marketing tip to gain maximum profit fromany product or service in your business marketing lineup,and how you will gain extreme profits when you follow these5 simple, LAZY steps; evolve@businessevolved.com (BE Staff) Tue, 13 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/222/1/Five-Ways-to-Improve-Your-Marketing-Material-with-Fewer-Words If you are like many small business owners you mayunwittingly suffer from "too many words" syndrome. Itoccurs when your marketing material features extra wordsthat don't contribute to creating new business. evolve@businessevolved.com (BE Staff) Tue, 13 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/221/1/Research-Steps-For-Your-Niche-Business You have developed an idea and come up with a product. How can you tell if you are marketing to the right niche? Here are some steps to research your niche market. evolve@businessevolved.com (BE Staff) Tue, 13 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/220/1/Perceived-Value-Is-In-The-Eye-Of-The-Beholder Pricing is an important aspect of every business because price is used to create financial projections, establish a break even point, and calculate profit and loss. evolve@businessevolved.com (BE Staff) Tue, 13 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/218/1/Blogging-For-Profit%3B-The-Simple-Success-Strategies-Of-A-19-Year-Old-Kid. A blog is a simple but powerful tool which all marketers andbusinesses should be utilising to explode their sales, buildcredibility and improve customer retention. evolve@businessevolved.com (BE Staff) Tue, 13 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/211/1/The-6-P%26%2339%3Bs-of-Personal-Marketing Unless you're using every advantage of Personal Marketing ,you're not achieving all of the potential success that issitting there waiting for you to grab. Personal Marketing means that you're providing the right impression of your smallbusiness, right down to the smallest detail. If you want to bemore successful in all your various endeavors- and especially in the case of a small business- you need to know the six "P's" of personal marketing. These are a set of concepts developed by business and entrepreneurship experts that give you the key to unlocking your potential. evolve@businessevolved.com (BE Staff) Thu, 08 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/210/1/Affiliate-Programs-%3F-The-Fast-Track-to-Wealth Remember the day when you made the ultimate decision tochange your life? Yes, it was the day when you decided tostart your own home business. Gosh, I remember the anxietywhen I uploaded my very first web site, waiting forsomething to happen. It?s like going onto a stage andperforming in front of a large crowd. evolve@businessevolved.com (BE Staff) Thu, 08 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/207/1/7-Email-Marketing-Best-Practices Email is the most used service on the Internet and,doubtless, most useful. Many people use the Internetonly for checking their emails. Email marketing can beuseful only if done right. Otherwise, it can get youmore harm that benefits. However, there are things youcan do in order to ensure that your email marketingcampaign is going to be successful. In this article weprovide you with 7 email marketing best practices. evolve@businessevolved.com (BE Staff) Thu, 08 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/206/1/Reprint-Rights-Scams-And-Shams Yes, you can make a lot of money with reprint rights. I've earned a small fortune with them. evolve@businessevolved.com (BE Staff) Thu, 08 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/198/1/Small-Ads-Produce-Dynamic-Results-4-Steps-to-Exploding-Your-Market-With-Small-Ads Dynamite comes in small packages... or in small ads in themarketing realm. Our natural instincts scream that BIGGERIS BETTER! Is it really true? Sure, the small advertisementdoesn?t have the luxury to of listing all of the benefitsand cementing the deal. evolve@businessevolved.com (BE Staff) Wed, 07 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/197/1/10-Power-Packed-Ways-To-Spark-Your-Sales 10 Power-Packed Ways To Spark Your Sales evolve@businessevolved.com (BE Staff) Wed, 07 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/194/1/3-WAYS-TO-INCREASE-YOUR-SALES Last week I got a call from Jose, who was looking for helpimproving his ads. He'd been running the same ad in four localpapers for two months and only gotten one response. He wasunderstandably frustrated. With more than a dozen very satisfied clients, he knows that the residential property management services he and his brother provide should interest more people, but he wasn't having any success getting attention or generating leads. evolve@businessevolved.com (BE Staff) Fri, 02 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/187/1/The-Marketing-Secret-Every-Child-Knows Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I'll be good for a whole year. I promise. Just give me a dollar. I won't ask again for a long time. Pleaseeeeee! evolve@businessevolved.com (BE Staff) Thu, 01 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/184/1/Weird-Sells%3A-Get-Noticed-On-The-Internet What is weird?, well in the 21st century it?s getting more andmore difficult to define what is weird and what isn?t.According to the dictionary one definition is ?Of a strikinglyodd or unusual character; strange?. Surely that isn?t enoughany more? A quick look at eBay and you will find hundreds ofitems that would comply with that definition. Toast with faceson it, Glass jars containing Ghosts and... evolve@businessevolved.com (BE Staff) Thu, 01 Sep 2005 00:00:00 -0500 http://www.businessevolved.com/articles/181/1/Business-Domain-Name---Biggest-Benefit-Of-Using-A-Long-Web-Domain-Name-As-A-Marketing-Strategy In the world of 21st century, it is no longer surprising to find that most business had already establishes a web presence to support their brick-and-mortar businesses. There are many advantages of establishing a web presence on the Internet such as selling globally to prospective customers and disseminating information to the public. Most business owner would have already understood the importance of a web presence to their business. evolve@businessevolved.com (BE Staff) Wed, 31 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/180/1/The-Biggest-Mistake-That-People-Make-With-Email-Marketing The number one biggest mistake people make with email marketing is people do not understanding the power, nor use the full potential of this application as a medium of communications. evolve@businessevolved.com (BE Staff) Wed, 31 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/179/1/How-to-give-your-customers-a-choice-between-you-and-the-competition-and-have-them-choose-you. Instead of giving your customers or potential customers a choicebetween you and your competition and having them choose the other guy, have them choose you. evolve@businessevolved.com (BE Staff) Wed, 31 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/177/1/A-Simple-Sales-Strategy%3A-Talk-to-Yourself%21 You are about to speak to a potential client, go to a networking meeting or give a presentation. What should you be saying to yourself in those few minutes beforehand? If you spend that time saying what I propose below, you will effortlessly and naturally become very attractive to your potential clients. This approach is very powerful, I promise you. evolve@businessevolved.com (BE Staff) Tue, 30 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/175/1/10-Eye-Popping%2C-Jaw-Dropping-Ad-Copy-Secrets 10 Eye Popping, Jaw Dropping Ad Copy Secrets evolve@businessevolved.com (BE Staff) Tue, 30 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/171/1/10-Nitty-Gritty-Ways-To-Increase-Your-Orders 10 Nitty-Gritty Ways To Increase Your Orders evolve@businessevolved.com (BE Staff) Tue, 30 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/155/1/Small-Biz-Marketing-Stategy%3A-When-To-Launch-A-New-Product The first question an entrepreneur should ask himself whencontemplating whether to extend his product range is "why would I do that?"A good share of the entrepreneurs I know have a tendency toextend their product range in a very curious, oportunistic way.Whenever the market has more opportunities than suppliers, I see.... evolve@businessevolved.com (BE Staff) Mon, 29 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/153/1/There-is-a-Time-to-Sell%2C-And-a-Time-to-Educate Most people who do business online look at the sole element of Promotion and believe that is the full range of what encompasses the marketing experience. These promoters tell their world audience that they are successful marketers, and the world believes them, because the general world audience fails to recognize the differences between marketing and promotion. evolve@businessevolved.com (BE Staff) Fri, 26 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/148/1/Advertising-On-A-Budget----Using-Print-To-Drive-Traffic-Online Like many start-up businesses, PrescottWeddings.com didn'thave much money for marketing. On top of that, we had twomajor challenges (three counting the limited budget):Armed with those challenges, we went to work. Now, just overtwo years later, PWC enjoys well over 40,000 hits a month and has increased its advertising base by over 600%. On top of that, PWC is well on its way to establishing a reliable brandin not just Prescott but throughout Yavapai County. So how did we do it? A great Web site with great content plus three main marketing strategies. evolve@businessevolved.com (BE Staff) Fri, 26 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/138/1/Fun-Marketing-in-Web-Communities%3F Who says that marketing has to feel like work? In the ten years that I have been marketing on line, some of the best and most successful campaigns didn't look ? or feel ? like marketing at all. evolve@businessevolved.com (BE Staff) Thu, 25 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/133/1/I-Hate-My-Logo%21-What-You-Should-Get-For-Your-Money-and-Why This is not a how-to design a logo. This is a guide toeducate you on how an experienced designer can help youthrough a project whose outcome you will need to live withfor years. Learn how greatly the symbolic significance ofyour corporate identity can impact your business. To sayanyone can design a logo is to say anyone can design a 53story high rise. Here are some key lessons that will tellyou if you're choosing the right architect for yourcorporate identity! evolve@businessevolved.com (BE Staff) Thu, 25 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/127/1/Book-Yourself-Solid%3A-The-Simple-Selling-Process As a service provider you may not want to think of yourself as a salesperson. You are in the business of helping others and you may not feel comfortable with the sales process. However, you need to let clients know that your service is available. Here are some ways to do so: evolve@businessevolved.com (BE Staff) Wed, 24 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/122/1/Make-Your-Marketing-Solve-A-Problem You may be engaged in marketing activities that are workingagainst you. Or, at the very least, are making sales moredifficult. It?s a common problem - marketing that focuseson what your company can DO and what your company KNOWS and how much experience you HAVE evolve@businessevolved.com (BE Staff) Wed, 24 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/119/1/Terrific-Tag-Lines-Use-Words-To-Tickle-And-Tantalize Every year, the ceremony for the Webby Awards - the onlineequivalent to Oscars and Grammies - gets extensive publicity at least partly because of a quirky rule regarding acceptancespeeches. Winners coming up to the podium to accept theirawards may speak just five words. evolve@businessevolved.com (BE Staff) Wed, 24 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/114/1/Why-Jerks-Win-At-Direct-Marketing Have you ever noticed that some very successful directmarketers go out of their way to be cantankerous?Have you ever wondered why? Today we're going todiscover their secret? It makes many of them millions! evolve@businessevolved.com (BE Staff) Wed, 24 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/97/1/Web-%26-Newsletter-Article-Marketing-Blunders Interested in advertising and marketing your web business bydistributing ezine and website content? Make any of theseblunders and you may cut your response in half. freereprint@upmarketcontent.com (Joel Walsh) Mon, 22 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/87/1/10-Elements-Every-Direct-Mail-Piece-Should-Have Don?t want your direct mail to end up in the trash with therest of the unread mail? Studies show an effective direct mailcampaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want: evolve@businessevolved.com (BE Staff) Fri, 19 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/85/1/Guerrilla-Marketing-and-How-It-Can-Work-for-You When most people think of marketing, they think of advertising. But marketing is much broader than that. Marketing is everything it takes to get your product or service into the hands of buyers?from product development to product delivery. evolve@businessevolved.com (BE Staff) Fri, 19 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/81/1/How-To-Effectively-Hire-A-Ghost-Writer In today's busy world, whether your business is large or small, it is easy to become over whelmed with day-to-day tasks. Suddenly you realize that you need to update your web presence content or you need to have a processes and procedures manual on-hand in case of key personnel being out. It just becomes too much to handle! Or perhaps you need to.... evolve@businessevolved.com (BE Staff) Thu, 18 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/80/1/Direct-Mail-Postcard-Rules It?s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It?s also a fact that it costs far less money to.... evolve@businessevolved.com (BE Staff) Thu, 18 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/79/1/How-To-Stop-Chasing-Prospects-Forever Perhaps the biggest challenge faced by salespeople is the problemof chasing prospects. In this article I?ll explain exactly why that happens, and how you can avoid it entirely and make prospects chase you instead. evolve@businessevolved.com (BE Staff) Thu, 18 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/77/1/The-Four-Smartest-Ways-to-Spiral-Your-Website-Traffic People are paying pretty significant dollars for websitetraffic these days. Pay-per-click charges of $1-10 are notuncommon for top search terms. Multiply that by the 300unique visitors per day.... evolve@businessevolved.com (BE Staff) Thu, 18 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/71/1/Tips-For-Evocative%2C-Distinctive-Company-Names As the sponsor of a Name-This-Company Contest, I?ve beenwatching suggestions come in by the dozens every day.Unfortunately, the great majority of names submitted so far donot pass ?go.? A good company name is not only catchy andevocative, but also.... evolve@businessevolved.com (BE Staff) Thu, 18 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/70/1/How-To-Get-Free-Publicity-For-Your-Business You don't have to spend thousands of dollars on advertising tobuild an effective campaign. In fact, you can get greatpublicity that will drive customers to do your door absolutelyfree of charge! evolve@businessevolved.com (BE Staff) Thu, 18 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/65/1/Customers---How-to-Keep-Them Who was it that said - "The customer is always right"? Wellfor those of you who can't get through the day withoutknowing, it was..... evolve@businessevolved.com (BE Staff) Wed, 17 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/63/1/Getting-Started%3A-Creating-a-Great-Business-Plan Your excited. You have a great idea for a profitable onlinebusiness. Maybe it is an original idea that has not beenmarketed online before. Maybe you have come up with a newspin on the ordinary. Whatever it is.... evolve@businessevolved.com (BE Staff) Wed, 17 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/62/1/Market-Impeders-and-Market-Inefficiencies Even the most devout proponents of free marketry and hidden hand theories acknowledge the existence of market failures,   market imperfections and inefficiencies in the allocation of economic resources. Some of these are..... evolve@businessevolved.com (BE Staff) Wed, 17 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/61/1/10-Easy-Ways-to-Skyrocket-Your-Online-Sales Apply these marketing strategies to skyrocket your onlinesales. evolve@businessevolved.com (BE Staff) Wed, 17 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/56/1/Increase-Profits-by-Focusing-on-Your-Ideal-Customer Targeting your customers is vital to your business success.Increase your profits by focusing on prospects who arelikely to buy your products or services. Ask the followingquestions to find out who your ideal customers are and whatthey want... evolve@businessevolved.com (BE Staff) Tue, 09 Aug 2005 00:00:00 -0500 http://www.businessevolved.com/articles/49/1/Guerrilla-Planning The first thing to know is that guerrillas plan backwards, beginning with the attainment of their loftiest goals in the future, then working back to the present. If you can allow yourself to visualize success, the path to it will be easier to find. evolve@businessevolved.com (Jay Levinson) Fri, 15 Jul 2005 00:00:00 -0500 http://www.businessevolved.com/articles/36/1/How-Important-Is-Your-Marketing-Message%3F How much of a difference can the right marketing message make to your business? ccook@marketingforsuccess.co m (Charlie Cook) Tue, 05 Jul 2005 00:00:00 -0500 http://www.businessevolved.com/articles/34/1/Passing-the-PR-Bar The public relations bar, should such a proficiencymeasure ever come about, may well include a test ofPR's fundamental premise: people act on their ownperception of the facts before them, which leads topredictable behaviors about which something can bedone. evolve@businessevolved.com (BE Staff) Thu, 23 Jun 2005 00:00:00 -0500 http://www.businessevolved.com/articles/28/1/What-do-Your-Clients-Need%3F Trying to get clients when you're not really sure what theyneed or want makes you an answer in search of a question. evolve@businessevolved.com (BE Staff) Tue, 14 Jun 2005 00:00:00 -0500 http://www.businessevolved.com/articles/25/1/How-to-Beat-the-80%7B47%7D20-Rule-in-Sales-Performance---Part-2 Many "80/20" performance disparities result from an over-reliance on SUBJECTIVE information when making salesperson hiring and management decisions. The proposed solution is to add OBJECTIVE information (gathered via specialized sales assessment tests) to "people decision" processes. This one change can help companiesincrease the proportion of top performers on their sales teamsand improve the performance of existing sales team members. evolve@businessevolved.com (BE Staff) Mon, 13 Jun 2005 00:00:00 -0500 http://www.businessevolved.com/articles/24/1/How-to-Beat-the-80%7B47%7D20-Rule-in-Sales-Performance---Part-1 Business executives and sales managers frequently bemoan "80/20" performance on their sales teams, where approximately 80 percent of sales are produced by approximately 20 percent of salespeople. What are the reasons behind these performance disparities? Whatis it about top sales performers that enables them to achievesuperior results? evolve@businessevolved.com (BE Staff) Fri, 10 Jun 2005 00:00:00 -0500 http://www.businessevolved.com/articles/21/1/The-7-Keys-to-Asking-Clients-the-Right-Questions The secret to successful communication in business and ineveryday life is asking the right questions. Understanding thevalue of effective questioning is probably the single mostdominant factor in achieving business success... evolve@businessevolved.com (BE Staff) Fri, 10 Jun 2005 00:00:00 -0500 http://www.businessevolved.com/articles/20/1/6-Innovative-Payment-Offers-That-Sell-Like-Crazy The way you structure your payment offers can increase yoursales. I'm not talking about the way people pay like creditcards, digital payments, checks, and cash options. evolve@businessevolved.com (BE Staff) Fri, 10 Jun 2005 00:00:00 -0500 http://www.businessevolved.com/articles/18/1/Handle-Stage-Fright%3A-Make-the-Right-Choice Every time I direct a seminar on Presentation Skills forcorporations, government agencies, banks, hospitals and other groups, I begin by talking about Stage Fright?because I know that?s the number one concern speakers feel. evolve@businessevolved.com (BE Staff) Wed, 08 Jun 2005 00:00:00 -0500 http://www.businessevolved.com/articles/16/1/How-Not-to-Write-a-Press-Release If you're not getting the publicity you want, you may be making this mistake. evolve@businessevolved.com (BE Staff) Wed, 08 Jun 2005 00:00:00 -0500 http://www.businessevolved.com/articles/11/1/Guerrilla-Marketing%3A-New-Business-Development Developing new business is an integral part of every guerrilla?s regimen. There are endless ways to go about looking for new business, however guerrillas know how to focus their efforts to engage in the most efficient methods possible. evolve@businessevolved.com (Jay Levinson) Mon, 06 Jun 2005 00:00:00 -0500 http://www.businessevolved.com/articles/7/1/E-mail-Tips%3A--Signature-File In e-mailing clients, the use of a signature file can be one of your most effective tools.  Signature files should not be long and drawn out, but rather should offer quick information that will help your clients contact you.  The following list includes items you may want to consider subscriber@webdx.com (Dominic Willett) Tue, 10 May 2005 00:00:00 -0500